Geofencing vs Geo Targeting?

Now and then, for every business, ad campaigns are bread and butter to grow!

According to a survey, the potential value of the location-based service market is close to $20 billion. These geo-services have shortened the gap between customers and businesses.

Recognizing the power of these services, 90% of ad campaigns are using geofencing and geo-targeting as crucial marketing tools.# https://siscomsystems.com/

Geofencing vs Geo Targeting: How do they differ?

Geo-Targeting

In Geo-targeting, tailored messages are triggered to users based on their location at a given time.

In the world of digital marketing, people think about geo-targeting when they consider doing paid ads on various social media platforms, search engines, social media platforms, and banner ads on websites.

Here, this is an example of a geo-targeted message sent to people in the USA and Holland by Skype in a different way.

In geo-targeting, people are targeted differently based on their different needs and interest.

Geo-targeting ends the language barrier. With geo-targeting, brands can experiment with different languages and send messages in various local languages to entice their customers.

Benefit:

Geo-targeting helps marketers to target a particular set of customers. Marketers can run ad campaigns by targeting customers based on their exact geo-location. It will help you to drive leads and conversions

Geofencing

Geofencing is a bit more complicated compared to geo-targeting. It targets a customer or potential customers within a pre-defined distance or perimeter of a fixed location.

It is done via WiFi or Bluetooth for #SaarHR to customers whenever they visit the geo “fence.” push notifications to customers.

Benefit:
Geofencing helps you to generate instant leads via push notifications, SMS alerts, and more. If the geofenced offer does not provoke a customer, it will at least help marketers to understand customers and their behavior.

It will help them to gather all the necessary information so that they can change their strategy and target them in the future.

Geofencing vs Geo Targeting – FAQs

1) Where is Geofencing used?

Geofencing is a technology that helps to identify geographical boundaries via GPS and RFID technologies. It helps you to shoot messages and content via push notifications to a group of users that come to a specific geo-location.

2) When should I go with Geofencing?

If you want to connect to customers present in a narrowly-defined geographical area or want to attract customers belonging to specific demographics, then geofencing is better.

3) When should I go with geo targetting?

If you’ve defined your target market and want to show ads to those targeted customers only, then you must go with geo targetting instead of geofencing.

4) What is the difference between beacons and geo-targeting?

geo-targeting uses GPS technology to identify customer locations. Whereas Beacons are created using Bluetooth nodes and are used when you want to notify customers when they visit a particular aisle.